BA437-637: International and Global Business: Websites

A global presence is possible for any business with a creative strategy and an understanding of world markets. 13 successful companies are featured.

(Michigan State University) For each new country a business enters, an additional set of demands and market conditions need to be considered, increasing the complexity of managing the business at the global level.

(MIT Sloan Management Review) The latest articles on topics surrounding global strategy.

(Business 2 You) Due to increasing globalisation the past decades, even smaller companies have been able to cross national borders and do business abroad.

(Start It Up) The relationship between positioning and other essential marketing strategies are discussed, along with five common positioning strategies brands use.

(HubSpot) A value proposition helps businesses identify what sets it apart from competitors. But how can you tell if your business activities are creating the most value for your customers and resulting in a great profit margin?

(The Balance Small Business) It seems like every retail company in the world would have the same mission statement—to crush the competition and make as much profit as possible. And while that is the written or unwritten goal of 98 percent of all members of the U.S. retail industry this is not the only "mission" that defines their businesses.

(International Federation of Accountants) Report detailing the following topics: Defining Value, Creating Value, Delivering Value, and Sustaining Value.

(The Balance Small Business) Learn more about core competencies and their role and benefit in business and your personal life.

(In What Language) Your business’s revenue does not have to be confined by borders. You can employ a global business strategy to reap the rewards of trading in a worldwide market.