LibGuides: BA437-637: International and Global Business: Streaming Videos

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The following library databases can be accessed from the Databases page.

Alexander Street Video - Multidisciplinary collection contains thousands of videos.
Films on Demand - Provides streaming films from sources such as Films for the Humanities and Sciences and Cambridge Educational
Kanopy - Provides streaming videos on a variety of subjects; includes titles from PBS, BBC, Criterion Collection, Media Education Foundation and more.

Here is a FULL LIST of library databases that include streaming videos.

Global Branding: Business Without Borders
Films on Demand (10 min)
Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers.
The Power of brands
Films on Demand - From the series "Secrets of Branding" (52.00 min)
Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success
Selling Products Globally: Business Without Borders
Films on Demand (9:41 min)
Global brands – they might be the same wherever you go, or they might be different. They might also vary considerably in price and how they’re positioned from country to country.