In order for a brand to be deemed pioneering or innovative, it must work tirelessly to achieve fresh ideas and bring something new to the table that will catch the eye of the consumer.
From language missteps to misunderstanding cultural norms, veteran branding expert Barbara E. Kahn has seen it all when it comes to the missteps of launching a brand across borders. Here, she shares five tips to help entrepreneurs avoid the pitfalls.
Provides basic iinformation on the history, people, government, economy, energy, geography, environment, communications, transportation, military, terrorism, and transnational issues for 266 world countries.
With brands increasingly crossing international borders via the internet, marketers may need to fine-tune their strategies to ensure their brands are making the most of the global market.
List of countries and regions of the world by their GNI at purchasing power parity (PPP) per capita for one year (2005), in ascending order starting with the countries with the lowest GNI.
Selling in a global marketplace dramatically expands the commercial potential of a new product, but it requires understanding of customers throughout the world and the establishment of a supply chain that crosses many borders.
This part of the Organisation for Economic Co-operation and Development website provides economic snapshots for 56 countries. Other economic information is available on this page as well.
To some extent there are similarities in economic growth rates, especially amongst countries at a similar stage of economic development, and who are geographically close.
