BA437-637: International and Global Business: Streaming Videos

Films on Demand - Six-part series (8:00 - 10:00 min each)
With more than 70 percent of the world’s purchasing power located outside of the United States, the appeal of going global is easy to understand. In addition to increased sale and profits, diversifying markets helps mitigate risk. But the prospect of establishing overseas markets can be daunting. Will my products be well received by different cultures? How can I make sure I get paid? What legal issues are there? In this six-part series, successful international business people addresses these questions and concerns and share their experiences and proven strategies.

Films on Demand (27:43 min)
This program traces how Google grew from nothing in 1998 to a multinational tech giant, identifying the drivers of its success. It looks at Google's employment policies, marketing strategies, and social consciousness and also considers what critics of Google have to say.

Films on Demand (21:17 min)
Put a great entrepreneurial idea together with one or two hardworking people and you may just get a global business. This CNBC program shows how that happened withfour companies:

Films on Demand (48:43 min)
With more than 345 stores worldwide, IKEA is a global leader in home furnishings. This episode examines how research and development are the foundation behind IKEA, 3M, Burberry and more

Films on Demand - From series "Global Business" (19 min)
Uses a Q&A format to teach the basics of marketing in a global economy. Topics include market entry, building relationships, and language matters.

Alexander Street Video (5 min)
Explores the logistics behind exporting products as well as methods that companies use to provide great customer experiences.