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BA437-637: International and Global Business: Journal Articles

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Journal Articles for week Four

Challenges for foreign companies in China: Implications for research and practice by Froese, J, F., Sutherland, D., Jeoung Y. L. ; Liu, Y.; Pan, Y.
Asian Business & Management; Vol. 18, Iss. 4, (Sep 2019): 249-262
Fairy tales of global consumer culture in a polarizing world by de Mooij, Marieke
.International Marketing Review; London Vol. 36, Iss. 4, (2019): 581-586
Global marketing is about cultural differences and human similarities by Pilkington, Ed
Marketing Week (Online); London (Feb 15, 2016).
How does culture affect international business between the United States and China? by Taylor, Carolina; Zhou, Joyce.
Journal of Marketing Development & Competitiveness. 2019, Vol. 13 Issue 3, p124-132.
Internationalization of cultural products: The influence of soft power by Rabêlo Neto, A.; Sousa-Filho, J. M.; Leocádio, Á. L.; Nascimento, J. C.
International Journal of Market Research; May2020, Vol. 62 Issue 3, p335-349
Investigate the local scene before going international by Daks, Martin
njbiz. 12/2/2019, Vol. 32 Issue 46, p14-15
Trade and culture: The United States by Gagné, Gilbert.
International Journal of Cultural Policy. Aug2019, Vol. 25 Issue 5, p615-628