BA437-637: International and Global Business: Websites

Companies that have paved the way for newer, smaller contenders to tackle the challenging global environment have some elements in common. Typically, moving into the global space is more evolution, not a revolution. These successful global brands started by first shipping some of the manufacturing overseas.

Seven companies that have successfully entered the global market. Their stories to help paint a picture of what a great global marketing strategy looks like.

The side stories of nine small business that started out as a side hustle, including Ety, Houzz, Groupon, and others.

A global presence is possible for any business with a creative strategy and an understanding of world markets. 13 successful companies are featured.

Executive insights on US. and UK based tach companies and trending markets to watch.

This report focuses on current Apple global strategy, strengths and weaknesses, and ultimately recommendations for heading forward.

Annual ranking by Interbrand since 2000, the world's first ever brand valuation rankings. 100 best global brands ranked by Interbrand. Can be sorted by country, region, and sector. Click on each brand for details.

Highlights 5 well know copmanies that started local and successfully went global.

Lists several drivers of international expansion for tech businesses..Also discusses how companies should assess their global expansion capabilities, as well as challenges they will face.

Harvard Business Review. reports that an analysis of 20,000 companies in 30 countries, has found that companies selling abroad had an average Return on Assets (ROA) of minus 1% as long as five years after their move

Forbes’ 18th annual ranking of the world’s 2,000 largest public companies illustrates the magnitude of the global shutdowns and serves as a warning for more trouble ahead in the coming month. Some of the biggest winners during the ongoing Covid-19 pandemic

Netflix’s globalization strategy, and many of the challenges it’s had to overcome, are unique. Harvard Business Review

Steps to take and things to consider before taking a company global, from entrepreneur.com.

Things for small businesses to consider before making the move into international markets. Includes pros and cons of going global.

March 2018 iGlobal Marketing Professor website.This section purports to identify and evaluate Tesla’s international expansion strategy, and to offer an in-depth look at Tesla’s approach to the Norwegian market.

Four strategies that make Apple successful worldwide.

Brief history and description of each.

Despite ongoing uncertainties in the current operating climate and varied rates of economic recovery from the COVID-19 pandemic, a majority of U.S. companies expect an increase in global expansion over the next 6-12 months, according to the latest Standard Chartered Borderless Business Study.

Reviews how three global giants–Netflix, Amazon, and Microsoft–adjusted their expansion strategies to meet the needs of new markets. And learn how maintaining a purposeful yet flexible approach to global expansion is critical for companies of every size.

Indianapolis-based Word Systems Inc. took advantage in 2017 of a GoGlobal Grant funded by JPMorgan Chase. Offered to local companies with an interest or current activity in global markets, the grant is a great way to expand international operations.

Forbes annual list. After looking at a universe of 200 global brands with a notable presence in the U.S., our first step in valuing the brands was to determine revenue and earnings before interest and taxes for each one.