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Journal Articles for HMGT 340
Click on the article title to access article.
Antecedents and outcomes of marketing innovation: An empirical analysis in the hotel industry
by
Nieves, Julia; Diaz-Meneses, Gonzalo
International Journal of Contemporary Hospitality Management; Vol. 28, Iss. 8, (2016): 1554-1576.
Developing a brand structure pyramid model for travel-related online social networks
by
Barreda, Albert; Nusair, Khaldoon; Bilgihan, Anil; Okumus, Fevzi
Tourism Review of AIEST - International Association of Scientific Experts in Tourism;Vol. 68, Iss. 4, (2013): 49-70.
The Effect of social media on marketing.
by
Arslan, Emine
International Journal of Eurasia Social Sciences Aug2017, Vol. 8 Issue 28. p.,111-123
The Evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing
by
Baker, Melissa A.; Magnini, Vincent P..
International Journal of Contemporary Hospitality Management; Vol. 28, Iss. 8, (2016): 1510-1534.
Exploring the effect of user engagement in online brand communities: Evidence from Twitter.
by
Ibrahim, Noor Farizah; Wang, Xiaojun; Bourne, Humphre
Computers in Human Behavior, Jul2017; 72 321-338
Hotel Facebook marketing: an integrated model
by
Leung, Xi Yu; Baloglu, Seyhmus
Worldwide Hospitality and Tourism Themes; Vol. 7, Iss. 3, (2015): 266-282.
The Impact of engaged users on eWOM of hotel Facebook page
by
Wang, Chuhan (Renee); Kubickova, Marketa.
Journal of Hospitality and Tourism Technology; Bingley Vol. 8, Iss. 2, (2017): 190-204.
The Influence of social media on the consumers' hotel decision journey
by
Varkaris, Eleftherios; Neuhofer, Barbara
Journal of Hospitality and Tourism Technology; Vol. 8, Iss. 1, (2017): 101-118
"Like" and "Check-in": how hotels utilize Facebook as an effective marketing tool
by
Phelan, Kelly Virginia; Hsiang-Ting, Chen; Haney, Matthew
Journal of Hospitality and Tourism Technology; Vol. 4, Iss. 2, (2013): 134-154.
Like it or not: The Fortune 500's Facebook strategies to generate users' electronic word-of-mouth.
by
Liu, Jiangmeng; Li, Cong; Ji, Yi Grace; North, Michael; Yang, Fan
Computers in Human Behavior, Aug2017; 73 605-613
Marketing practices in tourism and hospitality
by
: Iancu, Anica; Popescu, Luminiţa; Popescu, Virgil; Vasile, Tomiţă
Economics, Management & Financial Markets. Dec2013, Vol. 8 Issue 4, p178-183.
Selling rooms online: the use of social media and online travel agents
by
Inversini, Alessandro; Masiero, Lorenzo
International Journal of Contemporary Hospitality Management; Vol. 26, Iss. 2, (2014): 272-292
Skip it or view it: The role of video storytelling in social media marketing
by
Coker, Kesha K.; Flight, Richard L.; Baima, Dominic M.
Marketing Management Journal. Fall2017, Vol. 27 Issue 2, p75-87.
Social media: A new way of public and political communication in digital media.
by
Coelho, Patrícia. M. F.; Correia, Pedro A. P.; Medina, Irene Garcia
International Journal of Interactive Mobile Technologies. 2017, Vol. 11 Issue 6, p150-157
Social media advertising in a competitive market: Effects of earned and owned exposures on brand purchase
by
Thornhill, Mike; Xie, Karen; Lee, Young Jin
Journal of Hospitality and Tourism Technology; Vol. 8, Iss. 1, (2017): 87-100.
Social TV: How social media activity interacts with tv advertising
by
Fossen Beth L.; Schweidel David A.. In: GfK
Marketing Intelligence Review, Vol 9, Iss 2, Pp 31-36 (2017);
Tourism management in Internet of Things era
by
http://ezproxy.bellevue.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=120467332&site=eds-live
Journal of Information Technology & Economic Development. April2016, Vol. 7 Issue 1, p1-14
Trends in the international hotel industry
by
Chandana (Chandi) Jayawardena; McMillan, David; Pantin, David; Taller, Martin; Willie, Paul
Worldwide Hospitality and Tourism Themes; Bingley Vol. 5, Iss. 2, (2013): 151-163.
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