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HMGT: Case Studies

Resources for Hospitality Management

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Case Studies

WMS: Revenue Model Innovation for Gaming Solutions by Mohanbir Sawhney, Pallavi Goodman & Ori Broit
Publication Date: 2016
Old Spice: Revitalizing Glacial Falls by Derek D. Rucker, David Dubois
Publication Date: 2011
Balancing Tradition and Innovation in Hotel Ezra Cornell: Incorporating Technology Initiatives into Event Planning and Management by Mona Anita K. Olsen, Charity Karanja
Publication Date: 2018
Fairway Hotel: Customer Lifetime Value through a Loyalty Programme? by Nathalie Chinje, Stephanie Townsend
Publication Date: 2015
Mowana Spa: A Top-to-toe Experience by Nathalie Chinje & Alison Gaylard
Publication Date: 2015