HMGT: Streaming Videos

Films on Demand (29.38 min)
This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy.

Films on Demand (28:19 min)
This program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and traffic analysis—and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing.

Films on Demand (18:21 min)
This program contains interviews with online marketing experts and professionals as it explains and analyzes a range of concepts—such as search engine optimization, pay-per-click, viral and e-mail marketing, and coordinating an online marketing campaign. Specific case studies will help students develop essential skills and knowledge for a future on the wild frontier of the online universe.

Films on Demand (1 hr 8 min)
Marketing has been around for at least 2,000 years. Ancient Rome has examples from the unearthed ruins of Pompeii. Technology created mass production, which led to affordability to the general public; more goods are sold and producers receive more profits.