Growth and Niche Markets in TourismFilms on Demand (21:23 min)
This program explores a range of niche markets, including volunteer tourism, health and medical tourism, gastronomic tourism, and even so-called dark tourism, which, as the name suggests, focuses on famous burial sites, war zones, and other points of macabre interest. Discussions with niche market tourists explore the motivations behind their excursions and whether the outcomes were what they’d hoped for.