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HMGT: eBooks

Resources for Hospitality Management

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E-Books for HMGT 450

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Infectious innovation : secrets of transforming employee ideas into dramatic revenue growth by Allan, James
Publication Date: 2017
Innovation and entrepreneurship by Bessant, J. R.
Publication Date: 2015
Launching new products : best marketing and sales practices by Westman, John C.
Publication Date: 2016
Marketing performance: 10 simple rules to navigate today's complex marketing analytics space by Bauer, Thomas
Publication Date: 2016
The Physics of business growth : Mindsets, system, and processes by Edward, Liedtka, Jeanne
Publication Date: 2012
eBooks on EBSCOhost
Presentation skills : educate, inspire and engage your audience by Weiss, Michael
Publication Date: 2015
Persuasive business presentations : using the problem-solution method to influence decision makers to take action by May, Gary L.
Publication Date: 2014
Product planning essentials by Kahn, Kenneth B.
Publication Date: 2001
eBooks on EBSCOhost
Service innovation by Gustafsson, Anders
Publication Date: 2016
The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets by Cooper, Brant
Publication Date: 2016

Subject Headings

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Business Presentations

Marketing research

Organizational effectiveness

Technological innovations