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BA 212 Customer Service Essentials: Weekly Readings and Activities

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BA 212 Customer Service Essentials

This section includes required readings from textbooks and online journals and videos for each week. Readings and videos suggested by your instructor for greater understanding are also included. Select a week below or from the drop-down menu to see resources.

 

Week 1 - Introduction to Customer Service

Week 2 - Service Cultures & Strategies

Week 3 - Customer Journey & Touch Points

Week 4 - Verbal Communication Skills

Week 5 - Nonverbal Communication Skills

Week 6 - Listening & Critical Skills

Week 7 - Customer Service & Behavior

Week 8 - Customer Service in a Diverse World

Week 9 - Service Breakdowns & Recovery

Week 10 - Customer Service Via Technology

Week 11 - Leadership and Evaluation

 

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