Week 7 - Customer Service & Behavior - BA 212 Customer Service Essentials

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Customer service: Skills for success by Lucas, R
Please read Chapter 6: Customer Service and Behavior and Chapter 8: Customer Service in a Diverse World
The one subject all professionals should study. by Duggal, R.
Forbes (2018).
How to adapt to shifting consumer behavior. by Reisch, F.
Forbes (2023).

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