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BA 212 Customer Service Essentials
Week 9 - Breakdowns & Recovery
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BA 212 Customer Service Essentials: Week 9 - Breakdowns & Recovery
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Weekly Readings and Activities
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Week 1 - Introduction to Customer Service
Week 2 - Service Culture & Strategies
Week 3 - Customer Journey & Touch Points
Week 4 - Verbal Communication Skills
Week 5 - Nonverbal Communication Skills
Week 6 - Listening & Critical Skills
Week 7 - Customer Service & Behavior
Week 8 - Service Breakdowns and Recovery
Week 9 - Customer Service via Technology & Engaging Customer Loyalty
Week 10 - Customer Service Leadership
E-Books & Articles
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Week 1 - Introduction to Customer Service
Week 2 - Service Culture & Strategies
Week 3 - Customer Journey & Touch Points
Week 4 - Verbal Communication Skills
Week 5 - Nonverbal Communication Skills
Week 6 - Listening & Critical Skills
Week 7 - Customer Service & Behavior
Week 8 - Influences on Customer Service
Week 9 - Breakdowns & Recovery
Week 10 - Customer Service Via Technology
Week 11 - Customer Centricity & Satisfaction
Week 12 - Leadership & Evaluation
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Articles
Customer participation in service recovery: A meta-analysis
by
Van Vaerenbergh, Y.; Hazée, S.; Costers, A.
Marketing letters, (2018), 29 (4), 465-483
Available through ProQuest
Customers’ emotions in service failure and recovery: A meta-analysis
by
Valentini, S.; Orsingher, C.; Polyakova, A.
Marketing letters, (2020), 31 (2-3), 199-216
Available through ProQuest
Reclaiming the future: Understanding customer forgiveness of service transgressions
by
Tsarenko, Y.; Strizhakova, Y.; Otnes, C.C.
Journal of service research, (2019), 22 (2), 139-155
Available through EBSCOhost
Service breakdown prevention: Delivering requisite variety and training for achieving the highly reliable service organization
by
Woodside, A.G.; Caldwell, M.; Calhoun, J.R.
International journal of contemporary hospitality management, (2020), 32 (2), 889-912
Available through ProQuest
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Week 8 - Influences on Customer Service
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Week 10 - Customer Service Via Technology >>