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BA 212 Customer Service Essentials
Week 5 - Nonverbal Communication Skills
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BA 212 Customer Service Essentials: Week 5 - Nonverbal Communication Skills
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Weekly Readings and Activities
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Week 1 - Introduction to Customer Service
Week 2 - Service Culture & Strategies
Week 3 - Customer Journey & Touch Points
Week 4 - Verbal Communication Skills
Week 5 - Nonverbal Communication Skills
Week 6 - Listening & Critical Skills
Week 7 - Customer Service & Behavior
Week 8 - Service Breakdowns and Recovery
Week 9 - Customer Service via Technology & Engaging Customer Loyalty
Week 10 - Customer Service Leadership
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Week 1 - Introduction to Customer Service
Week 2 - Service Culture & Strategies
Week 3 - Customer Journey & Touch Points
Week 4 - Verbal Communication Skills
Week 5 - Nonverbal Communication Skills
Week 6 - Listening & Critical Skills
Week 7 - Customer Service & Behavior
Week 8 - Influences on Customer Service
Week 9 - Breakdowns & Recovery
Week 10 - Customer Service Via Technology
Week 11 - Customer Centricity & Satisfaction
Week 12 - Leadership & Evaluation
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Articles
Frontline problem-solving effectiveness: A dynamic analysis of verbal and nonverbal cues
by
Marinova, D.; Singh, S.K.; Singh, J.
Journal of marketing research, (2018), 55 (2), 178-192
Available through EBSCOhost
The influence of service employees’ nonverbal communication on customer-employee rapport in the service encounter
by
Lin, C.; Lin, J.C.
International journal of service industry management, (2017), 28 (1), 107-132
Available through ProQuest
Should I touch the customer? Rethinking interpersonal touch effects from the perspective of the touch initiator
by
Luangrath, A.W.; Peck, J.; Gustafsson, A.; Kirmani, A.; Block, L.
The Journal of consumer research, (2020), 47 (4), 588-607
Available through EBSCOhost
Training service staff to enhance non-verbal behavioral skills to increase customer profitability in tourism
by
Tusell-Rey, C.C.; Rey-BengurĂa, C.F.; Tejeida-Padilla, R.; Villuendas-Rey, Y.
Tourism and hospitality, (2021), 2 (2), 233-247
Available through ProQuest
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Week 4 - Verbal Communication Skills
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Week 6 - Listening & Critical Skills >>