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BA 212 Customer Service Essentials
Week 10 - Customer Service Via Technology
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BA 212 Customer Service Essentials: Week 10 - Customer Service Via Technology
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Weekly Readings and Activities
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Week 1 - Introduction to Customer Service
Week 2 - Service Culture & Strategies
Week 3 - Customer Journey & Touch Points
Week 4 - Verbal Communication Skills
Week 5 - Nonverbal Communication Skills
Week 6 - Listening & Critical Skills
Week 7 - Customer Service & Behavior
Week 8 - Service Breakdowns and Recovery
Week 9 - Customer Service via Technology & Engaging Customer Loyalty
Week 10 - Customer Service Leadership
Week 11 - Evaluating Customer Service
E-Books & Articles
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Week 1 - Introduction to Customer Service
Week 2 - Service Culture & Strategies
Week 3 - Customer Journey & Touch Points
Week 4 - Verbal Communication Skills
Week 5 - Nonverbal Communication Skills
Week 6 - Listening & Critical Skills
Week 7 - Customer Service & Behavior
Week 8 - Influences on Customer Service
Week 9 - Breakdowns & Recovery
Week 10 - Customer Service Via Technology
Week 11 - Customer Centricity & Satisfaction
Week 12 - Leadership & Evaluation
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E-Books
Digital service platforms
by
Kang, K.
ISBN: 9781839691027
Publication Date: 2021
Available through Directory of Open Access Books
An introduction to applications of deep learning for developers
by
Armando V.; Bernardete R.
ISBN: 9781484234525
Publication Date: 2018
Available through Books 24x7
Technology mediated service encounters
by
Garcés-Conejos Blitvich, P.; Fernández-Amaya, L.; de la O Hernández-López, M.
ISBN: 9789027202123
Publication Date: 2019
Available through ProQuest
Articles
Artificial intelligence in service industries: Customers' assessment of service production and resilient service operations
by
Mariani, M.M.; Borghi, M.
International journal of production research, (2023), 1-17
Available through Taylor & Francis Online
Human-machine collaboration in online customer service – a long-term feedback-based approach
by
Graef, R.; Klier, M.; Kluge, K.; Zolitschka, J.F.
Electronic markets, (2021), 31 (2), 319-341
Available through ProQuest
Robotics for customer service: A useful complement or an ultimate substitute?
by
Xiao, L.; Kumar, V.; Brady, M.; Hollebeek, L.; Sprott, D.
Journal of service research, (2021), 24 (1), 9-29
Available through EBSCOhost
System for augmented human-robot interaction through mixed reality and robot training by non-experts in customer service environments
by
El Hafi, L. ; et. al.
Advanced robotics, (2020), 34 (3-4), 157-172
Available through EBSCOhost
When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
by
Yang, C.; Hu, J.
The journal of brand management, (2022), 29 (2), 167-189
Available through ProQuest
When social media delivers customer service: Differential customer treatment in the airline industry
by
Gunarathne, P.; Rui, H.; Seidmann, A.
MIS quarterly, (2018), 42 (2), 489-520
Available through EBSCOhost
“Untact”: A new customer service strategy in the digital age
by
Lee, S.M.; Lee, D.
Service business, (2020), 14 (1), 1-22
Available through ProQuest
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Week 9 - Breakdowns & Recovery
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Week 11 - Customer Centricity & Satisfaction >>