LibGuides: BA 252: Principles of Marketing: Week 9

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Themes:

Distribution: Deliver the Customer Experience

Promotion: Advertising

Marketing: Real People, Real Choices (11th Edition)

By Michael R. Solomon

Chapter 13

Advertising trends you should consider in 2019
(Entrepreneur) Here's why you need more video than ever.
Trends in the advertising industry
(Chron) While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick.