LibGuides: BA 252: Principles of Marketing: Week 1

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Themes:

Welcome to the World of Marketing (Understanding the Value Proposition)

Global, Ethical, and Sustainable Marketing

Marketing: Real People, Real Choices (11th Edition)

By Michael R. Solomon

Chapter 1 & Chapter 2 Introduction

What is Marketing - Definitions of Marketing
(American Marketing Association) The definition of marketing and following definitions were approved by the American Marketing Association Board of Directors.
What is the Market Economy
(The Balance) A market economy is a system where the laws of supply and demand direct the production of goods and services.