(American Marketing Association) The Statement of Ethics addresses the AMA’s position on the ethical standards that marketers should observe while practicing marketing as part of their profession. This includes standards for research into marketing.
(New York Public Library) Business case studies serve as practical models of how to explore, understand, and analyze a problem and to develop the best solution strategy.
(Indeed) In this article, we discuss the definition and importance of marketing ethics, explain the various principles of this type of advertising and provide examples of ethical marketing to guide your efforts.
(Investopedia) International trade allows countries to expand their markets and access goods and services that otherwise may not have been available domestically.
(Monash University) A case study requires you to analyse a specific situation and discuss how its different elements relate to theory. The case can refer to a real-life or hypothetical event, organisation, individual or group of people and/or issue.
