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BA 252: Principles of Marketing: Week 4

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Week 4 Required Readings

Theme:

Marketing Analytics and Understanding Consumer and Business Markets

Marketing: Real People, Real Choices (11th Edition)

By Michael R. Solomon

Chapter 5 and 6

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Week 4 Required Readings

Theme:

Market Research

Marketing: Real People, Real Choices (11th Edition)

By Michael R. Solomon

Chapter 5