BA 252: Principles of Marketing: Week 9

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(Phase 1 Prototypes) Packaging must overcome multiple challenges to ensure it creates a secure container for the product while remaining aesthetically pleasing to the customer.

(Skubana) Product bundling is a popular way for ecommerce merchants to sell more of their products, and in turn, steadily increase their profits.

(National Institute of Standards and Technology)

(McKinsey & Company) Can system-level approaches, including collaboration along the value chain, make our approach to packaging more sustainable?

(Rubicon) In this resource, we’ll cover mandatory recycling laws at the federal level so that you can ensure compliance in your waste management.

Films on Demand - 4:52

(United States Environmental Protection Agency) As a manufacturer, you should consider the full array of human health and environmental impacts associated with, not only your operations, but also your products, services, and supply chain.

(Rubicon) It is clear that how sustainable your packaging is can have a direct impact, positively or negatively, on your brand loyalty.