LibGuides: BA 252: Principles of Marketing: Journal Articles

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Journal Articles

Achieving sustainable competitive advantage through product innovation and market driving by Kuncoro, W. and Suriani, W. O.
Asia Pacific Management Review. 2018, Vol. 23 Issue 3, p186-192. 7p.
Capital market returns to new product development success: Informational effects on product market advertising by Park, K. M.; Chintagunta, P. K.; and Suk, I.
Journal of Marketing Research (JMR). Feb2019, Vol. 56 Issue 1, p37-56. 20p. 1 Diagram, 10 Charts.
Comparative analysis of the distribution of goods in two outlets: Carrefour and Auchan Ploiesti by Stefan, M. and Andreiana, A.
Valahian Journal of Economic Studies. Apr2017, Vol. 8 Issue 1, p97-106. 10p.
The Customer value proposition: Evolution, development, and application in marketing by Payne, A.; Frow, P.; and Eggert, A.
Journal of the Academy of Marketing Science. Jul2017, Vol. 45 Issue 4, p467-489. 23p.
Do changes in gross margin percentage provide complementary information to revenue and earnings surprises? by Lento, C. and Sayed, N.
Review of Accounting & Finance; Vol. 14, Iss. 3, (2015): 239-261.
Entering conscious consumer markets: Toward a new generation of sustainability strategies by Cohen, B. and Munoz, P.
California Management Review. Summer2017, Vol. 59 Issue 4, p23-48. 26p. 1 Diagram, 2 Charts.
How should firms manage excessive product use? A continuous-time demand model to test reward schedules, notifications, and time limits by Nevskaya, T. and Albuquerque, P.
Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p379-400. 22p. 4 Diagrams, 3 Charts, 3 Graphs.
Market segmentation in container shipping services: a qualitative study by Balci, G. and Cetin, I. B.
Management Research Review: MRN; Vol. 40, Iss. 10, (2017): 1100-1116.
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns by Van Quaquebeke, N. et al
Journal of Business Ethics; May2019, Vol. 156 Issue 2, p357-376, 20p, 2 Color Photographs, 1 Diagram, 8 Charts, 2 Graphs
Reflections on the future of the market research industry: is market research having its 'Kodak moment'? by Nunan, D.
International Journal of Market Research. 2017, Vol. 59 Issue 5, p553-555. 3p.
Strategic marketing ambidexterity: Antecedents and financial consequences by Josephson, B.; Johnson, J.; and Mariadoss, B.
Journal of the Academy of Marketing Science. Jul2016, Vol. 44 Issue 4, p539-554. 16p.
Understanding customer experience throughout the customer journey by Lemon, K. N. and Verhoef, P. C.
Journal of Marketing. Nov2016, Vol. 80 Issue 6, p69-96. 28p. 1 Diagram, 3 Charts.
Value creation and different dimensions of value in corporate practice by Kiss, A.
Annals of the University of Oradea, Economic Science Series. 2016, Vol. 25 Issue 1, p651-660. 10p.
Walmart's emergent low-cost sustainable product strategy by Spicer, Andrew; Hyatt, David
California Management Review. Winter2017, Vol. 59 Issue 2, p116-141
Why strategy is key for successful social media sales by Lindsey-Mullikin, J. and Borin, N.
Business Horizons. Jul2017, Vol. 60 Issue 4, p473-482. 10p.

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