LibGuides: BA 252: Principles of Marketing: Week 2

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Themes:

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Marketing: Real People, Real Choices (11th Edition)

By Michael R. Solomon

Chapter 2 & Chapter 3

The Ins and Outs of SWOT Analysis for Marketing Growth
(Entrepreneur) Use this remarkable tool to realign your marketing campaign with what will give you the best results.
Management Roles: Planning
Films on Demand - 20:17