BA 252: Principles of Marketing: Week 6

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(Entrepreneur) How you differentiate your product or service from that of your competitors and then determine which market niche to fill .

(AMA) Emotional connection has long been the goal of brands yearning to gain pathological loyalty from consumers. A burgeoning consumer movement asks: What about selling stuff that lasts?

(Chron.) Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers.