An online research management platform including a bibliography composer and note-taking features.
What is it?
NoodleTools is a resource that allows students to evaluate resources, build accurate citations, archive source material, take notes, outline topics, and prepare to write. it generates accurate MLA, APA, and Chicago/Turabian references with options to annotate and archive lists of documents. It offers a visual 'tabletop' to manipulate, tag and pile notecards, then connect them in outlines to prepare for writing. Why use it?
Use this resource if you are looking for an all-in-one resource to assist with note-taking, citations, and pre-writing projects.
Films on Demand - (10:23 min)
In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.
Films on Demand (2:32 min)
In this clip, Divya Gugnani, who is CEO both of Send the Trend, an online fashion accessories company and of Behind the Burner, a culinary media brand, talks about the value proposition of beauty.
Films on Demand (7:10 min)
Stephane Bohbot developed a company centered on connected objects; physical stores are the primary way the company reaches customers. Coaches demonstrate products, educate customers on new products, and facilitate customer exploration. This environment promotes experience and the development of better products.
Films on Demand - (34:05 min)
This program examines pricing formulas and strategies. It discusses such terms as elasticity of demand, the price plateau, cost, penetration, and promotional pricing.
Alexander Street Video - (10:11 min)
This lecture discusses marketing strategy including understanding your concept, devising a successful strategy, selecting a target market, executing on your strategy, and tracking performance.
Films on Demand - From series "Global Business" (19 min)
Uses a Q&A format to teach the basics of marketing in a global economy. Topics include market entry, building relationships, and language matters.
Films on Demand video series:
Matt Faso discusses background on Haley Marketing - 00:54
Matt Faso discusses experience at Cornell - 1:04
Matt Faso discusses how to gain experience in the online environment - 00:51
Matt Faso discusses importance of handling negative comments properly - 2:18
Matt Faso discusses metrics and Google Analytics - 1:10
Matt Faso discusses misconceptions about social media - 00:57
Matt Faso discusses why social media is important - 1:13
Matt Faso explains Google Remarketing - 00:34
Matt Faso expresses surprise at how the same job can dramatically change over time - 00:50
Matt Faso provides explanation of content marketing - 00:51
Matt Faso provides explanation of outbound marketing - 1:05
Matt Faso shares example of how social media can impact customer service - 4:18
Matt Faso shares importance of paying attention to your image - 00:47
Matt Faso shares personal and academic background - 1:06
Matt Faso shares thoughts on LinkedIn - 1:43
Matt Faso shares thoughts on using Twitter - 1:27
Matt Faso states goal in online environment is leads not clicks - 1:31
Matt Faso states importance of being responsible on social media - 1:22
Matt Faso states two-way conversations in social media are important - 1:18
Matt Faso states value proposition of Haley Marketing is focus on staffing industry - 00:39
Films on Demand - From the series "Secrets of Branding" (52.00 min)
Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success
