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BSCL 330: - Transnational Marketing Strategies 12wk Hybrid: Week 6

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Sylvia Stevens
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Week 6:Required Readings

Topic

Price: Marketing

Math & Price: The Value Proposition

 

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapter 10 and the Chapter 10 supplement on Marketing Math

Supplemental Materials