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BSCL 330: - Transnational Marketing Strategies 12wk Hybrid: Week 11

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Sylvia Stevens
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Chapter 11: Required Readings

Topic

Social Media Marketing  & other Communication Tools, & Goods & Services

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 14 & 12

Supplemental Materials