BSCL 330: - Transnational Marketing Strategies 12wk Hybrid: Journal Articles

The Balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations by Lee, Hannah Soobin; Griffith, David A.

Country market sequential order-of-entry: A learning effects approach by Azab, Carol; Key, Thomas Martin; Clark, Terry.

The Customer value proposition: Evolution, development, and application in marketing by Payne, A.; Frow, P.; and Eggert, A.

Evaluation and decision making in social media marketing by Keegan, Brendan James; Rowley, Jennifer.

The Future of social media in marketing by Appel, Gil; Grewal, Lauren; Hadi, Rhonda; Stephen, Andrew T.

How pricing teams develop effective pricing strategies for new products by Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine

Market segmentation and pricing strategies based on product platform by Su, Qin; Liu, Weiyan

Principle differences between B2B and B2C marketing communication processes by Rėklaitis Kęstutis; Pilelienė Lina.

Product placement in old and new media: Examining the evidence for concern. by Eagle, Lynne; Dahl, Stephan.

The Promise of targeted innovation by Corstjens, Marcel; Carpenter, Gregory S; Hasan, Tushmit M.

The Relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk: An empirical analysis by Dotzel, Thomas; Shankar, Venkatesh

Social media marketing strategies by Paswan, Ashwani

Special issue on the future of international marketing: Trends, developments, and directions

Sustainable marketing - a path to follow by Mehraz Boolaky

Taking a global view on brand post popularity: Six social media brand post practices for global markets by Lin, Hsin-Chen; Swarna, Hepsi; Bruning, Patrick F.

Using segment level stability to select target segments in data-driven market segmentation studies by Dolnicar, Sara; Leisch, Friedrich