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BSCL 330: - Transnational Marketing Strategies 12wk Hybrid: Week 7

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Sylvia Stevens
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402-557-7302

Week 7: Required Readings

Topic

Price: The Value Proposition, & 

Product Strategy, Branding

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 10 & 9

Supplemental Materials