Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Transnational Marketing Project Resources
Week 7: Required Readings
Price: The Value Proposition, &
Product Strategy, Branding
Marketing: Real People, Real Choices (10th Edition)
By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.
Chapters 10 & 9
How to perform a break-even analysis
(Inc) How many units of stuff"”say, how many ham sandwiches, iPhone apps, or hours of consulting services"”must you sell in order to cover your costs?
What does markup of cost mean?
(Chron) When a business sells merchandise or services to customers, it must charge a price higher than the cost of goods or labor in order to earn a profit. The markup of cost is the percentage of an item's wholesale cost that the retailer includes in its retail cost to make a profit.
What does suggested retail list price mean?
(Chron) The suggested retail list price is the selling price suggested by the manufacturer of a product.
A refresher on payback method
(Harvard Business Review) Businesses need to make investments to grow — that’s a given. But how do you know which investments are likely to be worthwhile? There are a variety of ways to calculate a return on investment (ROI) — net present value, internal rate of return, breakeven — but the simplest is payback period.
Films on Demand - 4:20
Films on Demand - 5:48