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BSCL 330: - Transnational Marketing Strategies 12wk Hybrid: Week 8

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Transnational Marketing Project Resources

The American Marketplace: Demographics and Spending Patterns by The New Strategist Editors
Publication Date: 2015
ProQuest Ebook Central
Demographics of the U.S: Trends and Projections by Russell, Cheryl
Publication Date: 2017
eBooks on EBSCOhost
Retail Business Market Research Handbook 2019-2020 by Miller, Richard K., Washington, Kelli D., Richard K. Miller & Associates
Publication Date: 2019
eBooks on EBSCOhost

Week 8: Required Readings

Topic

Product Strategy, Branding, & Innovation

New Product Development

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 8 & 9

Supplemental Materials

Jenn Vargas shares thoughts on product management
Films on Demand - 00:57
Why package?
Films on Demand - 2:28