An online research management platform including a bibliography composer and note-taking features.
What is it?
NoodleTools is a resource that allows students to evaluate resources, build accurate citations, archive source material, take notes, outline topics, and prepare to write. it generates accurate MLA, APA, and Chicago/Turabian references with options to annotate and archive lists of documents. It offers a visual 'tabletop' to manipulate, tag and pile notecards, then connect them in outlines to prepare for writing. Why use it?
Use this resource if you are looking for an all-in-one resource to assist with note-taking, citations, and pre-writing projects.
Market consultant. John Arnold, explains the importance of social media in targeted market. and how to effectively use it. From the Entrepreneur website.
(LinkedIn) Still, there remain intrinsic differences between business-to-business (B2B) and business-to-consumer marketing (B2C). The source of these differences is the complex and interdependent relationships between business buyers and sellers and their relative positions in the supply chain.
(Entrepreneur) Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products
Distribution (or Placement) is one of the 4 Ps of marketing.and is the way a company gets its products or services to consumers. From the Houston Chronicle website
A UK company that hosts seminars, etc devoted to the latest developments in digital marketing. Their website provides articles, case studies, and a quarterly magazine.
(Forbes) In a recent discussion with Mike Marcellin, CMO of Juniper Networks, an industry leader in automated, scalable and secure networks, we talked about the need for marketers to communicate their value more effectively. As part of this, Marcellin laid out his five value propositions.
(Forbes) The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.
(Forbes) Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization. To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan.
(Repsly) In this post, we will tell you everything you need to know about product distribution, from different distribution strategies to who is who in the industry, so you can refine your own distribution strategy to achieve peak performance on the shelf.
(Smart Insights) The STP model is useful when creating marketing communications plans since it helps marketers to prioritise propositions and then develop and deliver personalised and relevant messages to engage with different audiences.
(Sustainable Brands) The most successful businesses are starting with what people want, not what they don’t. In doing so, they’ve illuminated seven strategies that can help any sustainable brand market successfully:
(NG Data) All businesses have a wealth of data at their fingertips that can provide insights to inform marketing strategy, attract and retain customers, and boost customer satisfaction. The key, however, lies in how marketers gather, analyze, and leverage that data to achieve desired outcomes. Marketing analytics is the catalyst that enables marketers to gain actionable insights that drive results.
Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. Ways to achieve this are discussed in this article from Smart Insights
