BSCL 330: - Transnational Marketing Strategies 10 week: Websites

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Market consultant. John Arnold, explains the importance of social media in targeted market. and how to effectively use it. From the Entrepreneur website.

(Inc) A handful of eminent thought leaders look into their crystal balls to see how sales will be changing in the next several years.

Describes the 5 Dos of ethical marketing and the 5 Don'ts. From the Figaro Digital website, a marketing company.

Desribes ten key factors that make business-to-business markets special and different to consumer markets.

(Entrepreneur) Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products

These marketing math formulas will help your marketing ROI. This guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media.

Guide discussing distribution channels in marketing from Marketing MO

Distribution (or Placement) is one of the 4 Ps of marketing.and is the way a company gets its products or services to consumers. From the Houston Chronicle website

From the Houston Chronicle Small Business pages, describes things to consider when developing an ethical marketing plan

From Forbes, describes how the 4 Ps have evolved into 6 Ps, and in some cases, 7 or 8, to reflect today's environment.,

A UK company that hosts seminars, etc devoted to the latest developments in digital marketing. Their website provides articles, case studies, and a quarterly magazine.

(Forbes) In a recent discussion with Mike Marcellin, CMO of Juniper Networks, an industry leader in automated, scalable and secure networks, we talked about the need for marketers to communicate their value more effectively. As part of this, Marcellin laid out his five value propositions.

(Forbes) The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development.

(Inc) Use in-store beacons to offer discounts and specials to mobile users who are at the store.

Discusses various types of pricing strategies. From the Inc. website

MindTools explains the four Ps of marketing, and its similarities and differences with the marketing mix.

(Forbes) Done properly, your marketing plan will be the roadmap you follow to get unlimited customers and dramatically improve the success of your organization. To help you succeed, use this proven marketing plan template, and the information below details the 15 key sections you must include in your marketing plan.

Describes strategies being pricing and the factors that contribute to it.From the Vend, a retail management software company.

Pricing guidelines from Entrepreneur website.

(Repsly) In this post, we will tell you everything you need to know about product distribution, from different distribution strategies to who is who in the industry, so you can refine your own distribution strategy to achieve peak performance on the shelf.

(Smart Insights) The STP model is useful when creating marketing communications plans since it helps marketers to prioritise propositions and then develop and deliver personalised and relevant messages to engage with different audiences.

(Sustainable Brands) The most successful businesses are starting with what people want, not what they don’t. In doing so, they’ve illuminated seven strategies that can help any sustainable brand market successfully:

From the Houston Chronicle Small Business pages, discusses the AMA's definition of unethical marketing and describes unethical practices.

From the Houston Chronicle Small Business pages, a description of perceptual mapping for marketing new products.

Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. Ways to achieve this are discussed in this article from Smart Insights