Week 2 - BSCL 330: - Transnational Marketing Strategies 10 week

Need Help? Ask a Librarian

She/Her(s)

Email Me

Topic

Global, Ethical, & Sustainable

Strategic Market Planning

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 2 & 3

The Ins and Outs of SWOT Analysis for Marketing Growth
(Entrepreneur) Use this remarkable tool to realign your marketing campaign with what will give you the best results.
Management Roles: Planning
Films on Demand - 20:17

PESTLE Analysis Fact Sheets
Accompanying fact sheets for video above. A PESTLE analysis is a framework to analyze the key factors (Political, Economic, Sociological, Technological, Legal and Environmental) influencing an organisation from the outside..

Suggested Publications and Databases: