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BSCL 330: - Transnational Marketing Strategies 10 week: Week 8

LibGuide Curator

Week 8: Required Readings

Topic

Advanced Marketing Commutations, &

Social Media & other Communication Tools

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 13 & 14