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The Balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations by Lee, Hannah Soobin; Griffith, David A.
Journal of International Marketing. Jun2019, Vol. 27 Issue 2, p22-37
Country market sequential order-of-entry: A learning effects approach by Azab, Carol; Key, Thomas Martin; Clark, Terry.
Journal of Global Marketing. Sep/Oct2017, Vol. 30 Issue 4, p210-227
The Customer value proposition: Evolution, development, and application in marketing by Payne, A.; Frow, P.; and Eggert, A.
Journal of the Academy of Marketing Science. Jul2017, Vol. 45 Issue 4, p467-489. 23p.
Dawn of the digital age and the evolution of the marketing mix by Jackson, Graham; Ahuja, Vandana
Journal of Direct, Data and Digital Marketing Practice; Vol. 17, Iss. 3, (Jan/Mar 2016): 170-186.
The Ethical profile of global marketing negotiators. by Al‐Khatib, J.l A.; Al‐Habib, M..; Bogari, N.; Salamah, N.
Business Ethics: A European Review. Apr2016, Vol. 25 Issue 2, p172-186.
Evaluation and decision making in social media marketing by Keegan, Brendan James; Rowley, Jennifer.
Management Decision. 2017, Vol. 55 Issue 1, p15-31
The Future of social media in marketing by Appel, Gil; Grewal, Lauren; Hadi, Rhonda; Stephen, Andrew T.
Journal of the Academy of Marketing Science. Jan2020, Vol. 48 Issue 1, p79-95
How pricing teams develop effective pricing strategies for new products by Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine
Journal of Product Innovation Management. Jan2019, Vol. 36 Issue 1, p66-86
Market segmentation and pricing strategies based on product platform by Su, Qin; Liu, Weiyan
.Asia Pacific Journal of Marketing and Logistics; Patrington Vol. 29, Iss. 1, (2017): 183-199.
The Metrics that marketers muddle by Bendle, Neil T; Bagga, Charan K.
.MIT Sloan Management Review; Vol. 57, Iss. 3, (Spring 2016): 73-82.
Principle differences between B2B and B2C marketing communication processes by Rėklaitis Kęstutis; Pilelienė Lina.
Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 81, Iss 1, Pp 73-86 (2019)
Product placement in old and new media: Examining the evidence for concern. by Eagle, Lynne; Dahl, Stephan.
Journal of Business Ethics: Vol. 147, Iss. 3, (Feb 2018): 605-618
The Promise of targeted innovation by Corstjens, Marcel; Carpenter, Gregory S; Hasan, Tushmit M.
MIT Sloan Management Review; Vol. 60, Iss. 2, (Winter 2019): 39-44.
The Relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk: An empirical analysis by Dotzel, Thomas; Shankar, Venkatesh
Journal of Marketing. Sep2019, Vol. 83 Issue 5, p133-152.
Social media marketing strategies by Paswan, Ashwani
DAWN: Journal for Contemporary Research in Management. Jan2018, Vol. 5 Issue 1, p8-11
Special issue on the future of international marketing: Trends, developments, and directions
Journal of International Marketing. Mar2018, Vol. 26 Issue 1. Five articles:
Global customer engagement
International market entry strategies: Relational, digital, and hybrid approaches
Marketing capabilities in international marketing
Consumers and brands across the globe: Research synthesis and new directions
An assessment of the exporting literature: Using theory and data to identify future research directions
Strategic market segmentation by Maričić, Branko R.; Đorđević, Aleksandar
Marketing,. 2015, Vol. 46 Issue 4, p243-251
Sustainable marketing - a path to follow by Mehraz Boolaky
International Journal of Environment, Vol 8 No 2 (2019)
Taking a global view on brand post popularity: Six social media brand post practices for global markets by Lin, Hsin-Chen; Swarna, Hepsi; Bruning, Patrick F.
Business Horizons. Sep2017, Vol. 60 Issue 5, p621-633
Understanding customer experience throughout the customer journey by Lemon, K. N. and Verhoef, P. C.
Journal of Marketing. Nov2016, Vol. 80 Issue 6, p69-96. 28p. 1 Diagram, 3 Charts.
Using segment level stability to select target segments in data-driven market segmentation studies by Dolnicar, Sara; Leisch, Friedrich
Marketing Letters. Sep2017, Vol. 28 Issue 3, p423-436

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Haley Miracle

BSCL 330: - Transnational Marketing Strategies 10 week: Journal Articles

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Journal Articles

LibGuide Curator