Week 4 - BSCL 330: - Transnational Marketing Strategies 10 week

Need Help? Ask a Librarian

She/Her(s)

Email Me

Topic

Marketing Analytics,

Consumer & Business Markets

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 5 & 6

Selling to the Business Market Versus the Consumer Market
From the Houston Chronicle, small business pages
Understanding the Differences Between B2B and B2C Marketing
From "the balance" website, Small Business area
What is predictive analytics? Transforming data into future insights
(CIO) Predictive analytics can help your organization forecast future outcomes based on historical data and analytics techniques such as machine learning.