Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

BSCL 330: - Transnational Marketing Strategies 10 week: Week 9

24/7 Librarian

Chapter 9: Required Readings

Topic

Social Media Marketing  & other Communication Tools, & Goods & Services

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 14 & 12