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BSCL 330: - Transnational Marketing Strategies 10 week: Week 5

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Weeks 5: Required Readings


Consumer & Business Marketing

Segmentation, Target Markets & Positioning

Marketing Math

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 6, 7, & 10 and Marketing Math