BSCL 330: - Transnational Marketing Strategies 10 week: E-Books

Breakeven analysis: The definitive guide to cost-volume-profit analysis by Cafferky, M. E. and Wentworth, J.

Customer-centric marketing: Building relationships and creating advocates in the age of the consumer by Cundari, Aldo

Customer-centric marketing: Supporting sustainability in the digital age by Richardson, Neil

Experiential marketing: Secrets, strategies, and success stories from the world's greatest brands by Smith, K. and Hanover, D.

Global sustainability: 21 leading CEOS show how to do well by doing good by Lefko, Mark

How cool brands stay hot: Branding to Generations Y and Z by Bergh, Joeri van den & Behrer, Mattias

International consumer markets 2018-2019 by Miller, R. K.; Washington, K. D.; and Miller, R. K.

Malcolm McDonald on marketing planning: Understanding marketing plans and strategy by McDonald, M.

Managing brands in 4d: Understanding perceptual, emotional, social and cultural branding by Pogorzelski, Jacek

Managing customer relationships: A strategic framework by Peppers, D.; Rogers, M.; and Kotler, P.

Marketing 4.0: Moving from traditional to digital by Kotler, Philip

Marketing (the Brian Tracy Success Library) by Brian Tracy

Marketing with strategic empathy by Brooks, C.

Monetizing innovation: How smart companies design the product around the price by Ramanujam, M. and Tacke, G.

The New advertising: Branding, content, and consumer relationships in the data-driven social media era by Brown, R. E.; Jones, V. K.; and Wang, M.

Predictive marketing: Easy ways every marketer can use customer analytics and big data by Artun, Omer

The Pricing journey: The organizational transformation toward pricing excellence by Liozu, Stephan

Selling your value proposition: How to transform your business into a selling organization by Barnes, C.; Blake, H.; and Howard, T.

Social media marketing: Marketing panacea or the emperor's new digital clothes? by Charlesworth, Alan