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Bellevue University Library
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An online guide to the Bellevue University Library and all its resources and services
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Cyberactive Online Classroom

eCatalog
A search tool that searches for items within the Bellevue University Library's catalog.

What is it?
The Bellevue University Library's eCatalog is a tool that allows users to search for books, e-books, audio-books, e-books on Kindle, and DVDs within the library's collection. This is especially useful if a student wishes to eliminate periodicals, like journals and newspapers, from a search. It is also the ideal way to search for physical books and DVDs on the library shelves.
Why use it?
Use this resource if you are either looking for items on the library shelves or e-books.

NoodleTools
An online research management platform including a bibliography composer and note-taking features.

What is it?
NoodleTools is a resource that allows students to evaluate resources, build accurate citations, archive source material, take notes, outline topics, and prepare to write. it generates accurate MLA, APA, and Chicago/Turabian references with options to annotate and archive lists of documents. It offers a visual 'tabletop' to manipulate, tag and pile notecards, then connect them in outlines to prepare for writing.
Why use it?
Use this resource if you are looking for an all-in-one resource to assist with note-taking, citations, and pre-writing projects.

Research Assistance Program
A member of the reference team will work with you one-on-one throughout your academic career to answer your questions about the research process.
Writing Center
Zoom for Reference
Need help? Sign up for a 60-minute Zoom session with the Library Reference Team. Sessions are offered Monday through Friday 9-6 PM.

Library News

Masks are now optional for people who are fully vaccinated. Those who are not vaccinated, please continue to wear a mask.

Upcoming Closure:

Saturday, August 6, 2022

10:30am - 1:00pm

The library will open at 8:00am, CLOSE, and then re-open from 1:00pm - 5:00pm.

We apologize for the inconvenience.

"Online Library Instruction" Webinar

Date: Wednesday, August 10, 2022

Time: 10:00am - 11:00am CST (Central Standard Time, US & Canada)

Campus: Remote Session

Online: Register HERE

This is an online class. Event URL will be sent via registration email.

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Want to learn how to navigate the library's website and use our online resources?

Join this instructor-led library resource tutorial as we walk through the main functions of the library, showing you how and where to search. This 1-hour class is a great opportunity for online and on-campus students to gain a more in-depth understanding of how to use the library's resources remotely!

The event link and instructions detailing how to join the live webinar presentation will be sent to the provided e-mail address 3 hours prior to the start of the event. We'll see you there!

This one is for the geeks! Our first Bruin Con is coming up - click the image below to register!

General Collection Books

Ads, Fads, and Consumer Culture by Arthur Asa Berger
ISBN: 9781538137819
Publication Date: 2020-08-12
Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.
Advertising by Mara Einstein
Call Number: HF5821.E395 2017
ISBN: 9780190625894
Publication Date: 2017-08-01
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying.
Business Data Science: Combining Machine Learning and Economics to Optimize, Automate, and Accelerate Business Decisions by Matt Taddy
ISBN: 9781260452778
Publication Date: 2019-08-21
The first machine-learning guide that helps you understand customers, frame decisions, and drive value.
The Digital Marketing Landscape by Jessica Rogers
ISBN: 9781637420355
Publication Date: 2021-02-18
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.
The End of Marketing by Carlos Gil
ISBN: 9780749497576
Publication Date: 2019-10-29
Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean.
How to Write a Marketing Plan by John Westwood
ISBN: 9780749484835
Publication Date: 2019-06-25
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan:
Managing Startup Enterprises in Emerging Markets by Ananya Rajagopal
ISBN: 9783030281540
Publication Date: 2019-10-23
This book provides a comprehensive view of the entrepreneurial dynamics within startups analyzing their marketing strategies in the context of exploiting new opportunities.
Marketing in the Digital World by Avinash Kapoor
ISBN: 9781948580069
Publication Date: 2020-12-08
The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms.
The Non-Obvious Guide to Small Business Marketing (Without a Big Budget) by Rohit Bhargava
ISBN: 9781940858609
Publication Date: 2019-01-01
This book is like having coffee with an award winning marketing expert. The book focuses on the most common small business marketing challenges, including: Why is setting a budget the worst way to start a marketing plan?
The Power of Little Ideas by David Robertson; Kent Lineback (As told to)
Call Number: HD45.R595 2017
ISBN: 9781633691681
Publication Date: 2017-05-02
The logical and enduring way to innovate. Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive.
Principles of Business - Marketing by Richard Wilson (Editor)
Call Number: HF5415 .P6593 2017
ISBN: 9781682175996
Publication Date: 2017-08-21
Marketing is used by all industries--business, retail, software, manufacturing, the media--any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing--advertising, copy writing, social media, branding--are all covered.
Product Management in Practice by Matt LeMay
Call Number: HF5415.15 .L455 2017
ISBN: 9781491982273
Publication Date: 2017-12-01
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
Relationship Marketing in the Digital Age by Robert Palmatier; Lena Steinhoff
Call Number: HF5415.55.P356 2019
ISBN: 9781138310025
Publication Date: 2019-01-02
Strong customer relationships are more than ever vital to company strategy and performance.
Smart Marketing with the Internet of Things by Dora Simões (Editor); Belem Barbosa (Editor); Sandra Filipe (Editor)
ISBN: 9781522557630
Publication Date: 2018-07-20
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics.