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BSCL 330: - Transnational Marketing Strategies: Week 4

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Transnational Marketing Project Resources

The American Marketplace: Demographics and Spending Patterns by The New Strategist Editors
Publication Date: 2015
ProQuest Ebook Central
Demographics of the U.S: Trends and Projections by Russell, Cheryl
Publication Date: 2017
eBooks on EBSCOhost
Retail Business Market Research Handbook 2019-2020 by Miller, Richard K., Washington, Kelli D., Richard K. Miller & Associates
Publication Date: 2019
eBooks on EBSCOhost

Week 4: Required Readings

Topic

Marketing Analytics,

Consumer & Business Markets

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 5 & 6

Selling to the Business Market Versus the Consumer Market
From the Houston Chronicle, small business pages
Understanding the Differences Between B2B and B2C Marketing
From "the balance" website, Small Business area