Skip to Main Content

BSCL 330: - Transnational Marketing Strategies: Week 11

24/7 Librarian

Chapter 11: Required Readings

Topic

Social Media Marketing  & other Communication Tools, & Goods & Services

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 14 & 12