BSCL 330: - Transnational Marketing Strategies: Weeks 5 and 6

(Entrepreneur) Use this remarkable tool to realign your marketing campaign with what will give you the best results.

(Wharton) On one hand, companies have a lot more information about these young people as their digital footprints are rich with data about their likes, dislikes and purchasing predilections. On the other hand, companies don’t know what to do with that information.

(AMA) Emotional connection has long been the goal of brands yearning to gain pathological loyalty from consumers. A burgeoning consumer movement asks: What about selling stuff that lasts?