Skip to Main Content

BSCL 330: - Transnational Marketing Strategies: Week 7

LibGuide Curator

Week 7: Required Readings

Topic

Price: The Value Proposition, & 

Product Strategy, Branding

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 10 & 9