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BSCL 330: - Transnational Marketing Strategies: Week 2

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Transnational Marketing Project Resources

The American Marketplace: Demographics and Spending Patterns by The New Strategist Editors
Publication Date: 2015
ProQuest Ebook Central
Demographics of the U.S: Trends and Projections by Russell, Cheryl
Publication Date: 2017
eBooks on EBSCOhost
Retail Business Market Research Handbook 2019-2020 by Miller, Richard K., Washington, Kelli D., Richard K. Miller & Associates
Publication Date: 2019
eBooks on EBSCOhost

Week 2: Required Readings

Topic

Global, Ethical, & Sustainable

Strategic Market Planning

Marketing: Real People, Real Choices (10th Edition)

By Michael R. Solomon, R., Marshall, Greg W. and Stuart, Elnora W.

Chapters 2 & 3

The Ins and Outs of SWOT Analysis for Marketing Growth
(Entrepreneur) Use this remarkable tool to realign your marketing campaign with what will give you the best results.
Management Roles: Planning
Films on Demand - 20:17

The SWOT analysis: A key tool for developing your business strategy by Speth, C. and Probert, C.
Publication Date: 2015
E-Books in EBSCOhost

Suggested Publications and Databases:

The Wall Street Journal

Bloomberg Businessweek

Sage Business Cases