BSCL 330: - Transnational Marketing Strategies: Week 1

(American Marketing Association) The definition of marketing and following definitions were approved by the American Marketing Association Board of Directors.

Films on Demand (19 min)
Find out why companies are concerned with business ethics and what they are doing to apply them. This engaging video teaches viewers how to handle an ethical dilemma when confronted with one.

Films on Demand (21:52 min)
Uses a Q&A format to teach the basics of business ethics in a global economy.

Films on Demand - 49:40