Company Histories and Competitiveness: Websites

(Joel Garfinkle) What is a competitive advantage and why should it matter to you? The definition of competitive advantage is defined as the ability to stay ahead of present or potential competition. This is typically done by evaluating strengths and weaknesses of competitors and seeing where you can fill in the gap or step up and improve.

(CHRON) Pursuing an ongoing process of brand management, pricing evaluation, distribution strategy and operational efficiencies, you can create, maintain and improve your competitive advantage in your marketplace and increase customer preference and loyalty, sales, profits and market share.

(Investopedia) Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals. These factors allow the productive entity to generate more sales or superior margins compared to its market rivals.

(Forbes) Culture is a buzzword. Likely overused. Likely overhyped. But as a tool for helping you win? I think it’s been drastically underestimated.

eTail website primarily provides information about its conferences "where the top minds in retail meet, collaborate and learn about what's disrupting the industry today and what'll change tomorrow." Their website also provides free access to its most popular whitepapers and case studies involving retail companies.

(eTail) The power of customer service as a sales strategy should never be overlooked. For customers shopping at Zappos – an online shoe and clothing retailer – it has to be said that there’s nothing particularly special about the prices, nor, perhaps, even the products. And yet, here is a retailer that managed to hit $1 billion in sales in its first 10 years of existence, and now produces in excess of $2 billion in revenues annually. For a company that appears, on the surface at least, to be doing pretty average things, we must ask ourselves – what is it, then, that makes Zappos such a spectacularly special success?

(JBDON) Michael Porter identified two basic types of competitive advantage: cost advantage and differentiation advantage

(OnStrategy) Sustainable competitive advantages are a set of assets, characteristics, or capabilities that allow an organization to meet its customer needs better than its competition can. Sustainable competitive advantages are difficult to duplicate or replicate.

(The Balance) Competitive advantage refers to the factors or attributes that allow a given company to produce more affordable or higher quality services or products than its competitors.