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Company Histories and Competitiveness: Journal Articles

This guide will explore major companies and how they have developed and competed.

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Journal Articles

COVID-19 lockdown and Disney+ strategy on social networks on its launch during the state of alarm in Spain by Martín-Quevedo, J., Fernández-Gómez, E., & Fernández, B. F.
Communication & Society, (2023), 36(2), 151-169.
Customer experience and satisfaction of Disneyland Hotel through big data analysis of online customer reviews by Zhang, X., & Kim, H.-S.
Sustainability, (2021), 13(22), 12699.
Evoked nostalgia and behavioral outcomes of South Africa generation X and Y consumers: A case of Disney and Disney+ by Heyns, G., Pentz, C. D., & Preez-Synman, R.
African Journal of Business and Economic Research, (2023, March), 18(1), 7-33.
Expansion of industrial scale through mergers and acquisitions - Disney Land Co. case by Liu, Y.-Y.
International Journal of Organizational Innovation (Online), (2023, July), 16(1), 60-68.
M&A deal-making: Disney, Marvel and the value of "hidden assets" by Calandro, J., Jr.
Strategy & Leadership, (2019), 47(3), 34-39.
The magical work of brand futurity: The mythmaking of Disney+ by Pitre, J.
Television & New Media, (2022, October 27), 24(6).
The perception of customers regarding customer service by applying the Disney methodology in a hotel by da Silva, L. A. P., et al.
Management and Administrative Professional Review, (2023), 14(5), 7683-7705.
Valuation changes associated with the Fox/Disney divestiture transaction by Sergi, B. S., Owers, J., Alexander, A.
Economics & Sociology, (2019), 12(2), 36-47.
Walt Disney World: Consumption experience of the millennial generation in theme parks by Santos, R. C., & Costa, M. F.
Revista Brasileira de Pesquisa em Turismo,São Paulo, (2023), Vol. 17, e2746.

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