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PBOL: Week 6

LibGuide Curator

Lorraine Patrick

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Bellevue University
Freeman/Lozier Library
1000 Galvin Rd. S.
402-557-7313

PBOL 330 Week 6 (New Bb)

Malcolm McDonald on marketing planning: Understanding marketing plans and strategy by McDonald, M.
Publication Date: 2016
Please read Chapter 4 pgs. 55-66.
Marketing Insights from A-Z- Marketing Plans by Kotler, Philip
Publication Date: 2003
Please read Target Markets pgs. 177-178 and Customer Relationship Management pgs. 34-36.
The Marketing strategy desktop guide by Paley, Norton
Publication Date: 2007
Ebrary E-Books Online
Customer relationship management (CRM)
Video (Time 1:23).
Introduction to customer relationship management (CRM)
Video (4:21).
Principles of Effective Presentations. by OscarRetterer
Video (9:05)
Present Like Steve Jobs
Video (6:54)