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Lorraine Patrick
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PBOL 330 Week 5 (New Bb)
Marketing insights from A to Z: 80 concepts every manager needs to know
by
Kotler, Philip
Publication Date: 2003
Please read pages 15-16.
Perfect your business-to-business marketing skills
by
Sawyer, B.
Origination News, (2010). Vol. 20(3), p. 18
Introduction to B2B Marketing
Video (3:31)
What is B2B Marketing?
This is SportsCenter - Negotiations
by
Rosenhaus, Drew.
Video (30 seconds)
Business to Business Marketing (B2BM) Chapter 6
by
Grewal/Levy
Video: (11:53)
B2C Vs. B2B; The Basics
Video: (3:18)
Differences between B2B and B2C Buyer Behavior
Video Time (2:27)
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